11 Ways to Use Digital Signage to Benefit Your Business

23 Jul 2020

 

If you’re new to digital signage, then you might not appreciate just how many different ways they can benefit your business.

 

These flexible digital kiosks are extremely adaptable, and are made to fit your business’s specific needs, so to help you navigate the world of digital signage, we’ve picked out eleven of the most important benefits. Whatever industry you’re in, your business can benefit greatly from interactive signage, and these are just some of the reasons why.

 

Featured Products

 

This is probably the most obvious way to use digital signage - by showing off information about your products.

 

person using screen

 

The great thing about digital signage is that you’re always in control of the message. You can adapt it at the click of a button, and reflect what’s happening in the outside environment. If that means adjusting your message when it’s raining you can do that, if it means switching products at different times of the day you can do that too.

 

Digital signage allows you to feature your products with dynamic, engaging messaging that draws people in.

 

Wayfinding

 

One of the great things about digital signage is that it puts a world of information at people’s fingertips. This can be used in a variety of ways, and one of the most popular is through wayfinding.

 

 

In large buildings and outdoor spaces, it can be difficult to guide people safely to their destination, but digital signage can make this much easier. This helps your customers find what they’re looking for more quickly, keeping them safe, and improving their experience.

 

Digital signs make it easy to navigate through a complicated environment, providing people with all the information they need.

 

Convey Your Brand Values

 

It’s not all about products and services - people also want to feel like they can identify with your brand.

 

You do some amazing work behind the scenes, and you should be showing it off. There’s no better way to demonstrate the good work you do in your community than with interactive signage that brings your messaging to life.

 

The great thing about this is it’s also a good way of getting the public on board with your efforts by encouraging them to join in and help initiatives such as fundraising drives. Transactional capabilities can be added to your digital signage, helping you use your platform to do good.

 

Entertain and Attract

 

Digital signage is adaptable and highly visible. It’s a great tool for attracting people’s attention and drawing them into engaging with your brand.

 

When you’re able to entertain people and hold their attention, that’s when you can start to guide them through your customer journey. Interactive signage has so many capabilities that can take your customer all the way from that first point of contact to becoming a brand enthusiast.

 

In a competitive world, you’ve got to find ways of standing out, and digital signage gives you the ideal platform to do this through your content.

 

 

Build Strong Relationships

 

When someone interacts with your digital signage they're taking the first step toward building a relationship with your brand. With the adaptability of this technology, you can customise your messaging to help build the type of relationship people want to be a part of.

 

With capabilities to link into your social media platforms, and allow people to instantly share their experiences, digital signage can be that standout aspect about your business that keeps people engaged, and coming back time after time.

 

First impressions play a huge part in how people perceive our businesses, and with interactive signage, you have complete control over how that first impression plays out. By combining your creativity with the power of digital solutions, you’re going to make first impressions that build long-lasting relationships.

 

Offer Social Proof

 

Social proof plays such a big part in our decision-making process. When we’re dealing with a business, we want to know that we’re not the only ones, and that other people have had good experiences before us.

 

digitalsignage

 

Reviews and testimonials feature so heavily in modern advertising because they make a huge difference to conversion rates.

 

The great thing about digital signage is that it doesn’t just make it easy to display social proof, but it makes it easy to collect it as well.

 

With interactive signage, it’s the easiest thing in the world to ask people “did you enjoy your experience today,” and in one click, your customers can give you vital feedback. Once you’ve got all that social proof, you can start to incorporate it into your messaging, helping to drive sales.

 

Create Urgency

 

Another important part of selling is the ability to create urgency. That’s why there’s always a time limit on sales, and products always seem to be running out of stock.

 

When you’ve got great offers on, you want to be advertising them to as many people as possible, and interactive signs allow you to do this whilst creating some extra urgency. It all boils down to the fact that you’re in control of the messaging and you can adjust it accordingly.

 

Say you’re running low on a certain running shoe, and you know you’ve got the new model coming in next week, then you can easily focus your messaging on getting rid of the last of the old stock by introducing deals and adding a time limitation.

 

Answer FAQ’s

 

No matter what business you’re in, you’ll find that your staff tend to get asked the same questions over and over. While they don’t mind answering these questions, it does mean they are taken away from doing more important jobs that will help to grow your business.

 

With digital signage, you can easily answer the most frequently asked questions, providing people with helpful information that’s going to allow them to get the most out of their experience with your business.

 

While you’re answering people’s questions, it’s also the perfect opportunity to draw their attention with some of your other messaging.

 

External Advertising

 

It’s not just your own products you can highlight with your digital signage. You also have the ability to boost your ROI by selling advertising to other companies.

 

If you’ve got an engaged audience, then other businesses are going to pay good money to get their brand in front of those people. This allows you to offer even more to your customers whilst earning your investment back more quickly.

 

Again, the important thing here is that you remain in control of the messaging. You choose which businesses can advertise on your kiosks, and how that advertising fits into your layout. This way you can make sure you’re working with other businesses that fit with your company’s values and help you achieve your goals.

 

Allow for Easy Communication

 

Digital signage makes it easy for employees to login and communicate with other people in the business, accessing important information on the fly, and expanding their capacity to help customers.

 

When you have interactive signs strategically placed throughout your business they serve as hubs that allow your staff to quickly share information. In our shoe example, an employee can quickly login and check that there’s still stock available of a shoe in a certain size, rather than going into the back only to find they don’t have it.

 

This easy access to information allows you to run your business more efficiently and provide a better service.

 

Advanced Data Collection

 

Being able to extract actionable insights from data can make a huge difference to the performance of your business.

 

Digital signage helps you to responsibly collect data from your customers, allowing you to offer them a more customisable service and improve your communication. This is all done in line with GDPR laws and with the permission of your customers.

 

When you provide great content through your digital signage, then you will find people are eager to be kept up to date with your latest offerings by giving you their email. This is a handy way to build more touch points with your customers and develop the relationship further.

 

With so many different capabilities, the types of data you can harvest through digital signage are extremely varied and can provide important insights for your business.

 

Takeaways

 

Digital signage can have wide-ranging benefits across many different areas of your business, helping you to create more leads, convert more customers, promote your brand, streamline your services, improve the customer experience and much, much more.

 

After your initial investment, your signage is working 24 hours a day, seven days a week, and you don’t have to pay it a penny. This means you can quickly see a return on your investment, adding an extra dimension to your business without increasing your day-to-day running costs.

 

With the ability to integrate all kinds of software, your signage is completely customisable and designed to meet your business’s needs. Meridian will work to understand your business inside out, making sure you get a product that’s perfectly adapted to offer you the maximum benefit.

 

Get in contact today and find out how digital signage can help transform your business.

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